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Thank you, Paul, for another clear and well written essay. One particular phrase caught my attention, " Narrative, not just the rhetorical communications tool.." Your description of narrative as identity-based stories is clear to me, within the theory as I currently understand it, but I'm not sure how you conceptualise in contrast 'rhetorical communications tools.' Could you please expand a bit on your understanding of 'rhetorical communications tools'?

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